The Challenge
Innocent Chocolate (InnocentChocolate.com) was envisioned and created to support our GESERP Project. The goal was to align the economic model of for-profit companies with the beneficial environmental philosophies that often come from non-profit ventures. Innocent Chocolate is the first GESERP model company built to prove the model and lead by example. However, in supporting our pilot program, we learned another important lesson: a healthier planet can also mean healthier inhabitants, and a healthier financial bottom line.
In order to turn ever larger profits, companies often turn to reduced ingredient quality. Preservatives to increase shelf life, fats and sugars to artificially sweeten, and harmful pesticides for crops are all examples of regular occurrences in the food industry.
None of this for Innocent Chocolate products. We produce only 100% natural, organic, delights with loads of healthy science hidden inside.